Semeiotics Inc.
Scope
Creative Direction,
3D Motion Design,
Sound Design,
Programming
HKDA-Awarded Holiday Greetings Mini Movie E-Card
Inspired by the movie TRON, and drifting at the paradigms of traditional greetings cards, this mini movie e-card was created to deliver a new year message in an unique and unprecedented way.
Rationale: 2009 was a year of significant happenings around the world, which inspired the concept and design of the story about a futuristic e-bike speeding through shocking news that ended up revealing the new year message drawn by the bike's path.
This mini movie, co-created with the company's Chairman & CEO, received an award at the HKDA Global Design Awards 'Golden Rush'.
