TBWA, MTG
Scope
Creative Direction,
User Experience Design,
Social Media
SIXPAD™ by Cristiano Ronaldo Product Website
Product Website and Social Media for the launch of Cristiano Ronaldo's new fitness & wellness product. Without exploiting the celebrity endorsement side of it, a simple, product-focused and responsive solution informs what the product is, what it does and the benefits it brings to those who use it.
To add a touch of exclusiveness, a custom loading progress animation was created for the product website. Taking advantage of the unique shape of the product, an illuminated progress line followed the path around the product, enriching the experience and slowly revealing the unseen/new product at the time it was launched.
The product, its shape, and even its characteristic black/orange colors became a reference, now widely copied by hundreds of copycats and knock off brands.
