Semeiotics Inc.
Scope
Create Direction,
User Experience,
Programming
Paris Fashion House Website (HKDA-Awarded)
Rue du Mail is a Paris-based fashion house led by legendary creative director and fashion designer, Martine Sitbon.
Since video was at the core of the design concept, a custom-made proprietary CDN was deployed (before AWS was an option) to serve visitors with reasonable speeds from three strategic regions: Europe, US and Asia.
The website was awarded at the HKDA Global Design Awards 'Golden Rush' in 2011.
