Scope
Evisu Mobile Shopping UX
Mobile e-Commerce UX design project for Evisu, a designer clothing label founded in Osaka, Japan.
The client needed a totally new user experience for its new mobile-first shopping experience. As a result, a complete redesign of the mobile shopping UX was created, leveraging the brand's identity, goals, user research, technical constraints, and commercial needs.
After several rounds of designs and approvals, a user-centered solution was delivered, which included a new information architecture making the navigation faster and easier on mobile, visual elements exclusively designed for the brand, a modular (bento-style) homepage approach, among many other solutions for old problems.
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