Aganovich (UK/FR)
Scope
Creative Direction,
Design,
UX
Paris Fashion Label Website
Founded by Nana Aganovich and Brooke Taylor, Aganovich is a London-born / Paris-based independent fashion label.
Translating the client philosophy & needs into something concrete raised an interesting and unprecedented creative challenge: how to design a website for a client who doesn't want to have one?
The concept was a simple -but carefully- designed solution in minimalistic fashion. The Courier typeface was an explicit request from the client since typewriters were a very special and central element to their brand philosophy.
