About

Hello! I'm a Hong Kong-based creative director and digital product designer with a variety of products published on the Apple Store, including fintech, artificial intelligence, iot, edtech, and fashion, and apple watch apps.

With extensive experience designing products, services and businesses, I focus on the fundamental goal of building singular brand experiences that have been awarded and recognized by prestigious entities such as the Hong Kong Design Association (HKDA), United Nations, Vogue, Newsweek, MarketWatch and Yahoo News to name a few.

Brands and clients I've worked with include Motorola, Ford, Nikon, Samsung, BMW, DuPont, Electrolux, Bosch, Cristiano Ronaldo, Novartis, Visa, Jarre Technologies, Atom Group, AAX (London Stock Exchange-powered digital exchange), Amiga, Evisu, J. Walter Thompson, Sanofi-Aventis, Playboy, Cigna, The Brazilian Government, Club Monaco, TBWA, The Hong Kong Polytechnic University, Petrobras, Semeiotics Inc, Ernst & Young, Eletrobras, Hong Kong Air Cargo Terminals, Telecom Italia, The Brazilian Consulate in Hong Kong, Rosemary Vandenbroucke, Bingo Group (Stephen Chow), Telefónica, Klabin, Ironfire Capital, Monitor Group, Santander, Aganovich, among others.

To see my latest portfolio, visit www.keepitdifferent.com

Work


Product Design




I've created and helped shaping a variety of products for Silicon Valley and Asian brands, startups and clients. Some of them are:



Re/ - Machine learning & artificial intelligence-powered music player that predicts what songs you want to listen next
Beecon - Your interface to things. Beecon+ is a home automation app for your iPhone, Apple Watch and connected devices
Kas - Evolutionary cloud-based CRM system and mobile app built from the ground up for fashion and model agencies
AAX - Digital asset and crypto exchange powered by London Stock Exchange (Creative direction, UX and branding)
Evisu - Customer experience iPad app for VIP clients and staff to customize and preview bespoke products in store
Pathsource - Careers guide, college and jobs search app by Silicon Valley startup (Creative direction, branding and UX)

Specialties




  • Creative Direction
  • Digital Strategy
  • Human-Centered Design
  • Product Design
  • Service Design
  • Branding & CI
  • User & Customer Experience
  • Design Thinking
  • Interaction Design
  • Digital Marketing
  • Blockchain
  • Proximity Marketing
  • 3D & Motion Design
  • visionOS (Vision Pro SDK)
  • Augmented Reality (AR)
  • Mobile Development
  • E-Commerce (Stripe, Shopify)
  • iBeacon
  • Analytics & Data Visualization
  • Home Automation
  • Internet of Things (IoT)
  • Web Development
  • Cloud Technologies
  • Chatbots
  • Video & Photography
  • Social Media
  • A.I. Content Generation
  • Omni & Multi-Channel Systems
  • Design Systems
  • Voice Interfaces
  • Conversational Interfaces
  • Touchscreen Interfaces
  • Crypto/Digital Exchanges
  • Wearables
  • Multiuser Applications
  • Midjourney, DALL-E
  • Online to Offine (O2O)
  • XCode / iOS Development
  • Rapid Prototyping

Contact

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